Audience Demographics
Our loyal readers are your audience. Here is snapshot of our readers.
Gender*
Age*
Household Income*
Internet Use Per Week**
ArcaMax subscribers are shopping, researching, and purchasing online.***
67% have shopped online for a product or service in the past year including:
81% use the Internet to research products before purchasing including:
70% made a purchase at a retail location as a result of their online research.
*Data provided by Quantcast (May 2008) Get more ArcaMax demographic information from Quantcast.
**Data provided by BurstMedia, May 2008.
***Data provided by the Annual ArcaMax Advertising Survey, October 2007.
| Male Female |
38% 62% |
Age*
|
Under 18 18-34 35-49 50+ |
4% 11% 30% 54% |
Household Income*
| Less than $30,000 $30,000 - $60,000 $60,000 - $100,000 $100,000+ |
23% 39% 23% 14% |
Internet Use Per Week**
|
Less than 1 hour 1-2 hours 3-5 hours 6-10 hours 11-20 hours More than 20 hours |
3% 10% 18% 26% 19% 25% |
ArcaMax subscribers are shopping, researching, and purchasing online.***
67% have shopped online for a product or service in the past year including:
- Books (50.7%)
- Music/DVDs (42.1%)
- Clothing/jewelry/accessories (41.4%)
- Household items/decor (40.7%)
- Electronics (40.7%)
- Health/beauty products (35.0%)
81% use the Internet to research products before purchasing including:
- Music/DVDs (52.7%)
- Household items/decor (52.7%)
- Automobiles (49.7%)
- Books (46.8%)
- Food and beverages (45.6%)
- Clothing/jewelry/accessories (45.0%)
- Health and beauty products (42.6%)
70% made a purchase at a retail location as a result of their online research.
*Data provided by Quantcast (May 2008) Get more ArcaMax demographic information from Quantcast.
**Data provided by BurstMedia, May 2008.
***Data provided by the Annual ArcaMax Advertising Survey, October 2007.
ArcaMax Publishing is a Participating Sender in Return Path's Sender Score Certified program, certified by TRUSTe™. Sender Score Certified is the industry's leading accreditation system, used by more than 35,000 receiving domains, including MSN Hotmail, Windows Live Mail Beta and Roadrunner, covering more than 250 million email mailboxes worldwide.
